Cracked it How to solve big problems and sell solutions like top strategy consultants

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  • Engels
  • Hardcover
  • 9783319893747
  • 19 juni 2018
  • 284 pagina's
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Samenvatting

Written in an engaging style by a trio of experts with decades of experience researching, teaching and consulting on complex business problems, this book will be an indispensable manual for anyone interested in creating value by helping their organizations crack the problems that matter most.



Solving complex problems and selling their solutions is critical for personal and organizational success. For most of us, however, it doesn’t come naturally and we haven’t been taught how to do it well. Research shows a host of pitfalls trips us up when we try: We’re quick to believe we understand a situation and jump to a flawed solution. We seek to confirm our hypotheses and ignore conflicting evidence. We view challenges incompletely through the frameworks we know instead of with a fresh pair of eyes. And when we communicate our recommendations, we forget our reasoning isn’t obvious to our audience.
How can we do it better?
In Cracked It!, seasoned strategy professors and consultants Bernard Garrette, Corey Phelps and Olivier Sibony present a rigorous and practical four-step approach to overcome these pitfalls. Building on tried-and-tested (but rarely revealed) methods of top strategy consultants, research in cognitive psychology, and the latest advances in design thinking, they provide a step-by-step process and toolkit that will help readers tackle any challenging business problem. Using compelling stories and detailed case examples, the authors guide readers through each step in the process: from how to state, structure and then solve problems to how to sell the solutions.
Written in an engaging style by a trio of experts with decades of experience researching, teaching and consulting on complex business problems, this book will be an indispensable manual for anyone interested in creating value by helping their organizations crack the problems that matter most.

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Inhoud

Taal
en
Bindwijze
Hardcover
Oorspronkelijke releasedatum
19 juni 2018
Aantal pagina's
284
Illustraties
Nee

Betrokkenen

Hoofdauteur
Bernard Garrette
Tweede Auteur
Corey Phelps
Co Auteur
Olivier Sibony
Hoofdredacteur
Frederik Matte

Overige kenmerken

Editie
1
Extra groot lettertype
Nee
Product breedte
155 mm
Product lengte
235 mm
Studieboek
Ja
Verpakking breedte
161 mm
Verpakking hoogte
23 mm
Verpakking lengte
239 mm
Verpakkingsgewicht
736 g

EAN

EAN
9783319893747

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